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Official guide

Website Studio Guide

Build websites by editing directly and by asking PRIME in plain language

Website Studio is the editor where you review and refine the website created in a PRIME conversation, page by page and section by section. Pick the structure on the left, check the result in the middle, change properties on the right, and ask PRIME for changes in the input box at the bottom.

  • Add, move, duplicate, hide and lock pages and sections
  • Preset Gallery (169 sections · 26 pages)
  • Layout, placement and style properties
  • Site-wide colors with the design system
  • Desktop, tablet and mobile views
  • Natural-language edits with PRIME and ZIP download
Website Studio in design mode, showing a sample fashion landing project. Screenshots in this guide use the Korean UI.
Website Studio in design mode, showing a sample fashion landing project. Screenshots in this guide use the Korean UI.
Website Studio in design mode: the site structure panel on the left, a fashion landing page canvas in the middle, the Properties panel on the right and the PRIME input box at the bottom.

01. What is Website Studio?

Website Studio treats a website as pages → sections → elements. The screen has five areas.

Website Studio full screen. The numbers follow the order of the list below.
Website Studio full screen. The numbers follow the order of the list below.
Website Studio full screen with five areas marked by numbers
  1. Site structure panel — the list of pages and sections, plus Design system and Assets.
  2. Canvas — see how the site actually looks and click a section or text to select it.
  3. Properties panel — change the properties of the selected page, section or element. With nothing selected it says "Select a page, section or element to edit."
  4. PRIME input — describe what you want, for example "Ask PRIME (e.g. make the Hero more premium)".
  5. Top action buttons — save status, Undo/Redo, Build · Deploy · Publish and Download ZIP.

02. Getting started

Website Studio starts from a PRIME conversation. Describe the site you want; PRIME prepares a website project and shows a button in the conversation that opens Website Studio.

  1. In the PRIME conversation, explain what the site is, who the main visitors are and what they should do first. Attach brand materials or reference sites if you have them.
  2. Click the Open Website Studio button that appears in the conversation.
  3. When Website Studio opens, review the generated pages and sections and start editing.

To return to the conversation while editing, click PRIME chat at the top left. You can see it in the first screenshot of Screen layout.

03. Screen layout

Top left — work modes

Top-left area.
Top-left area.
Top-left area with numbers on PRIME conversation, project name, Design/Preview/Code tabs and Structure/Content/Responsive/Interaction tabs
  1. PRIME chat — go back to the PRIME conversation.
  2. Project name — click to rename the project in place.
  3. Design · Preview · Code — switch the work mode. Keys 1, 2 and 3 also work. See Preview and code.
  4. Structure · Content · Responsive · Interaction — choose which kind of editing to focus on in design mode.

Bottom left — design system and assets

Lower part of the site structure panel.
Lower part of the site structure panel.
Lower part of the site structure panel with numbers on the design system button, asset filter, asset list and recommended visuals notice
  1. Design system — opens the panel that manages site-wide colors and theme. See Design system.
  2. All · Images · Videos — filter project assets by type.
  3. Asset list — images linked to the project and the section each is used in. Items whose generation failed are marked as failed.
  4. Recommended visuals — a notice such as "1 recommended visuals — create them from PRIME below" appears when recommended images have not been created yet.

04. Managing pages and sections

Add pages at the top of the Site structure panel and stack sections under each page.

Top of the site structure panel.
Top of the site structure panel.
Site structure panel with numbers on Page presets, Add page, Search layers, a page row and the hide icon
  1. Page presets — choose a ready-made page made of several sections. See Presets.
  2. Add page — add an empty page.
  3. Search layers — find a section by name when there are many.
  4. Page row — shows the page name and path (for example /ecommerce). Use + (Add section) to add a section to this page and ··· (More) to open the page menu.
  5. Eye icon (Hide) — temporarily hide a section from the site without deleting it. Click again to show it.

Adding a section

Click + on a page row to open the Section type panel.

Add section panel.
Add section panel.
Section types panel with numbers on the Pick from the preset gallery button and the section type buttons
  1. Choose from the preset gallery — choose from finished section presets.
  2. Section types — click one of Header · Hero · Features · Social proof · Pricing · FAQ · CTA · Footer · Custom to add a basic section right away.

05. Building quickly with presets

The Preset gallery contains section presets and page presets that combine several sections. The top of the gallery currently shows 169 sections · 26 pages.

Preset Gallery — Pages tab.
Preset Gallery — Pages tab.
Pages tab of the Preset Gallery with numbers on the tabs, the 169 sections · 26 pages count, the SaaS landing card and the Add as page button
  1. Tabs — choose Sections · Pages · Industry starters · Favorites · Recent.
  2. Total count — the number of section and page presets available now.
  3. Page preset card — the card title (for example SaaS landing) and the order of sections inside. The number of sections is shown at the top right.
  4. Add as page — adds this combination as a new page.

Page preset examples on screen

PresetSections (in order)
SaaS landingNavigation · split → Hero · SaaS → Logos/trust · marquee → Features · bento → Features · tabs → Pricing · 3 columns highlighted → FAQ · sticky copy → CTA · floating → Footer · product
StartupNavigation · floating → Hero · centered → Logos/trust · small logos → Features · numbered icons → Stats · big numbers → Testimonials · carousel → CTA · band → Footer · conversion
CorporateNavigation · mega menu → Hero · story → Stats · split → Features · cards → Content · timeline → Logos/trust · bordered grid → Contact/location · info cards → Footer · link groups
AgencyNavigation · minimal → Hero · asymmetric → Industry · agency services → Industry · case studies → Testimonials · single highlight → Team · intro cards → CTA · text link → Footer · editorial
PortfolioNavigation · minimal → Hero · portfolio → Gallery · project list → Gallery · masonry → Content · quote → Contact/location · centered → Footer · social
CreatorHero · collage → Industry · link in bio → Blog · horizontal scroll → Industry · media video → Form · newsletter → Footer · social
FashionNavigation · announcement bar → Navigation · centered logo → Hero · fashion → Products · categories → Gallery · lookbook → Products · product grid → CTA · newsletter → Footer · commerce
BeautyNavigation · centered → Hero · layered → Industry · beauty treatments → Gallery · before/after → Reviews · grid → Form · booking → Footer · centered
Online storeNavigation · announcement bar + links → Navigation · store → Hero · store → Products · product grid → Products · collection → Reviews · marquee → FAQ · 2 columns → Footer · commerce

Scroll down the list for more page presets. Preset names above are translated from the Korean screen.

Section presets and changing a section's style

  • In the Sections tab, pick one section and add it to the current page. You can combine search (for example hero, fashion, gallery, pricing …) with category filters.
  • To change only the look of an existing section, use Switch style from the section's ··· menu or the Properties panel.
  • Industry starters apply recommended colors, fonts and page structure for an industry in one step.

06. Section menu and organizing layers

Click ··· (More) on the right of a section row to open the section menu.

Section more menu.
Section more menu.
Section more menu with numbers on the more button, the menu items from Rename to Delete and Move to another page
  1. ··· (More) — opens the section menu.
  2. Rename · Duplicate · Switch style · Lock · Move up · Move down · Delete — rename, copy, restyle, lock against accidental changes, reorder and delete the section.
  3. Move to page — move the section to another page.
  • The gray text next to a section name (header, hero, features and so on) is the section type.
  • Click > on the left of a row to expand the elements inside the section.
  • Locked sections show Locked and hidden sections show Hidden.

07. Selecting a section and the Properties panel

Click a section row in the site structure panel or a section on the canvas to select it. The Properties panel and the PRIME input then work on that section.

A section is selected.
A section is selected.
Screen with a hero section selected, with numbers on the selected row, the canvas selection label, the property tabs, the change style and lock buttons, and the selection shown above the PRIME input
  1. Selected section row — highlighted in the site structure panel.
  2. Canvas selection label — the selected section name appears at the top left of the section on the canvas.
  3. Property tabs — Layout · Content · Style · Assets · Responsive · Interaction · Data.
  4. Switch style · Lock — restyle the selected section with another preset, or lock it.
  5. PRIME selection — the selected section is shown above the input, for example "Fullscreen hero selected". Requests made now apply to this section.

08. Editing text

Under the canvas you will see the hint "Click to select, double-click text to edit it, click an image area to change it." Text editing follows this hint.

  1. Double-click the text you want to change on the canvas (for example a menu label or a heading).
  2. Type the new text in place.
  3. Click outside the text to apply it; the save status at the top updates.

You can also ask PRIME. Select the section that contains the text and write the exact new wording in the PRIME input, for example “Change LOOKBOOK in the top menu to Collection”.

09. Layout and placement

When a section is selected, Placement appears near the top of the Properties panel and the layout tools appear further down.

Placement

Placement area.
Placement area.
Placement area of the Properties panel with numbers on placement mode, text position, overlay and darkness, height and mobile options
  1. Placement mode — choose Background · Full width · Split · Normal for the basic image/text arrangement.
  2. Text position — click one of the nine cells to place the text.
  3. Overlay · Darkness — adjust the overlay type and darkness so text over an image stays readable.
  4. Height — choose the section height.
  5. Mobile — Hide image on mobile, and Default · Image first · Text first for the mobile order.

Layout tools

Layout tools.
Layout tools.
Layout tools in the Properties panel with numbers on gap, alignment, distribution, container and max width, position and minimum height
  1. Gap — spacing between elements in the section.
  2. Align — horizontal (left, center, right) and vertical (top, middle, bottom) alignment.
  3. Distribute — distribute elements horizontally or vertically, or make them equal width.
  4. Container · Max width (px) — how wide the content may be.
  5. Position · Min height — positioning and the minimum section height.

10. Editing style

Section colors and surface feel are set in the section settings of the Properties panel. The current screen has these items:

ItemWhat it does
BackgroundPick the section background from the design system colors.
Text colorPick the section text color from the design system colors.
Section spacingPick the vertical spacing of the section.
SurfacePick a surface style such as flat, bordered, glass or floating cards.
AlignmentPick the default alignment of the section content.

11. Using the design system

Design system manages the theme and colors used across the site in one place. Open it from the bottom left or from the Design system button in the Properties panel.

Design system panel.
Design system panel.
Design system panel with numbers on theme, design direction and colors
  1. Theme — choose the site's base theme: Light or Dark.
  2. Design direction — a summary of the site's design direction, such as site type, composition and things to avoid.
  3. Colors — change background, surface, card surface, body text, secondary text, border, primary button and other colors with the swatch or a HEX value.

Section style vs. design system

ChangeAffectsUse it when
Design system colorEvery section that uses that colorYou change brand colors or align the whole site's tone
Section styleOnly the selected sectionYou want one section to use a different background or text color

12. Checking responsive layouts

Use Desktop · Tablet · Mobile at the top right to preview the canvas at each screen size. It is item 5 in the Save and undo screenshot.

  • Check per-size settings in the Responsive mode at the top and the Responsive tab in the Properties panel.
  • For sections with images, the Mobile item in Placement lets you set Hide image on mobile and the mobile order directly.

13. Reusing sections as components

To use the same section (for example a shared header or footer) on several pages, save it as a component. Select the section and scroll to the bottom of the Properties panel.

Bottom of the Properties panel.
Bottom of the Properties panel.
Bottom of the Properties panel with numbers on Layer Z-INDEX and Component · shared section
  1. Layer — set the stacking order with Z-INDEX and Bring to front · Bring forward · Send backward · Send to back.
  2. Component · Global section — Save as component turns this section into a reusable component. As the panel explains, you can place it on other pages and update the master to apply changes everywhere.

14. Replacing images

Select a section with an image and the visual area appears at the top of the Properties panel. Clicking an image area on the canvas takes you to the same place.

Visual area.
Visual area.
Visual area of the Properties panel with numbers on the image preview, Replace with AI, Replace with my image, Choose existing image and Placement
  1. Preview — the current image and its status. If generation failed, a message and a retry button appear.
  2. Replace with AI — create a new image with AI for this slot. This uses credits.
  3. Replace with my image — upload your own image file.
  4. Choose an existing image — choose from images already in this project.
  5. Placement — change how the image and text are arranged. See Layout and placement.

15. Asking PRIME for changes in plain language

Instead of changing properties yourself, you can ask PRIME using the input box at the bottom of the screen.

  1. Select the section to change in the site structure panel or on the canvas. Without a selection, the request applies to the whole site.
  2. Check that "(section name) selected" appears above the input (item 5 in the section selection screenshot).
  3. Describe the change and click Send.
  4. Check the result on the canvas. If you don't like it, undo or ask again.

Example requests

  • Default example in the input: "Ask PRIME (e.g. make the Hero more premium)"
  • Example with a section selected: "How should Fullscreen hero change? e.g. add an image of a female model"
  • Name the target and the result together, for example “Turn this section into 3-column cards”, “Use one column on mobile” or “Make this button black”.

16. Save · Undo · Redo

Your edits are saved automatically. Check the save status and undo buttons at the top right.

Top-right area.
Top-right area.
Top-right area with numbers on save status, undo/redo, build/deploy/publish, ZIP download, and screen size plus edit markers
  1. Save status — shows Saved, Saving, Save failed or Conflict.
  2. Undo · Redo — revert or reapply the last change. Shortcuts: Ctrl/Cmd+Z and Ctrl/Cmd+Shift+Z. Hover a button to see the name of the action.
  3. Build · Deploy · Publish — currently Coming soon. See Build · Deploy · Publish.
  4. Download ZIP — download the site code as a ZIP file. See ZIP download.
  5. Desktop · Tablet · Mobile · Edit markers — change the canvas screen size and toggle markers for editable areas.

17. Preview and code

ModePurpose
DesignThe default mode for editing with the site structure panel, canvas and Properties panel.
PreviewSee the site as visitors will, without editing markers.
CodeView the generated site code.

The mode buttons are item 3 in the first screenshot of Screen layout.

18. Build · Deploy · Publish

The Build · Deploy · Publish buttons at the top are currently disabled and show Coming soon on hover. You cannot deploy a site with these buttons yet.

To host the finished site yourself, download the code with ZIP download.

19. ZIP download

Use the blue button at the top right to download the site as a ZIP file. The button also shows the selected output format.

ZIP download and output formats.
ZIP download and output formats.
ZIP download button and output format menu with numbers on the ZIP download button, the other formats button, the Next.js/React/HTML website list and the notice about images not ready yet
  1. Download ZIP — download immediately in the shown format (for example HTML website).
  2. ⌄ (Download in another format) — open the list of output formats.
  3. Output format — choose Next.js (Best for SEO and multiple pages · Next.js App Router (static export)), React (Interactive app-like UI · React + Vite) or HTML website (Open right away, no install · HTML/CSS/JavaScript).
  4. Readiness notice — for example "4 images are not ready yet." tells you before downloading that some images have not been created yet.
  • React shows these notes: "On static hosting, route all paths to index.html." and "Without server rendering, per-page search metadata is limited."
  • HTML website opens directly without installation.

20. Troubleshooting

SituationWhere to look and what to do
An image slot shows a generation failure messageClick Try again in the visual area or change the request and try again. You can also use Replace with my image or Choose an existing image.
The asset list shows a failed itemSelect the section that uses the image and recreate or replace it in the visual area.
AI image generation does not proceedCheck your credit balance. AI generation uses credits.
Save status shows Save failedClick Retry save.
Save status shows ConflictThe project was changed elsewhere. Load latest version loads the latest version; unsaved changes are discarded.
Undo did not give the expected resultHover Undo to see the action name and undo one step at a time. Use Redo to reapply.
The layout looks wrong on mobileSwitch to Mobile and check the Mobile item in Placement and the responsive tab.
Content looks different after applying a presetCheck headings, descriptions, buttons and images on the canvas, and use Undo if needed.
An image notice appears before ZIP downloadSome images are not ready yet. Create them first, or review the notice and download anyway.
Build, Deploy and Publish cannot be clickedThese are currently Coming soon. Use ZIP download.

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